Turning Challenges into Solutions
Meet Dana
Dana is a seasoned hospitality operator with over two decades of experience and the founder of MISEbox—a software platform designed to empower managers by improving communication with their teams.
Known for turning chaos into streamlined systems, Dana specializes in creating operational efficiencies that elevate both employee and guest experiences. His entrepreneurial work with MISEbox has shaped a unique set of skills across technology, design, branding, business management, and project management. This allows him to craft innovative, customized solutions tailored to the specific needs of every client.
Dana’s extensive career has seen him work with some of the industry’s most recognizable brands, including Union Square Hospitality Group, TGI Fridays, Roy’s Hawaiian Fusion, Anthony’s Coal-Fired Pizza, Great Wolf Resorts, and 21c Museum Hotels. He has led successful training and development efforts for the opening of independent restaurants and large resort hotels, in addition to producing pop-up restaurants and experiential dining events.
Dana’s work spans 90 restaurants and hotels in 19 states, providing him with the insight and versatility to introduce solutions that not only improve operations but align with your brand and mission. Viewing businesses as interconnected ecosystems, Dana brings empathy and intuition to his work, fostering deep, collaborative connections within teams and creating environments where success and continuous improvement thrive.
What Guides My Work
My Approach to Hospitality Consulting
I believe that great hospitality goes beyond what’s on the menu or how smoothly a shift runs. It’s about the lasting feeling a guest carries with them after they walk out the door. My work isn’t about swooping in, offering quick fixes, and leaving. It’s personal. I see myself as your partner—someone who steps into the heart of your business with you and stays until we achieve the same goal: creating memorable guest experiences, day in and day out.
I’ve Been Where You Are
Before I became a consultant, I spent years in restaurants, bars, and dining rooms, living the fast-paced, unpredictable life that comes with being in hospitality. I know what it feels like to lead a team through a busy service, to onboard new staff under pressure, and to adapt on the fly. That’s why my approach is different—I don’t just give you strategies that work in theory. I provide solutions that work in your restaurant, because I’ve been in your shoes.
Custom Solutions, Tailored to You
No two restaurants are the same. That’s why I don’t offer cookie-cutter solutions. Instead, I take the time to get to know your business, your team, and your vision. Whether you’re expanding, rebranding, or refining your operations, we’ll work together to create systems and strategies that work specifically for you. I’m here to help you identify what’s holding you back and build a path forward that fits your unique goals.
Long-Term Relationships Matter
The hospitality industry thrives on relationships—between you, your staff, and your guests. I bring that same mindset to my work. Many of my clients have been with me for years, coming back as their businesses evolve. I value the trust you place in me and am committed to being there for you through all stages of growth. You’ll never be just another client to me—this is a relationship built on mutual respect and shared goals.
I Help You Deliver the Best for Your Guests
Your guests are the heartbeat of your business, and you want to make sure they leave with a smile every time. I’m here to help you and your team deliver that. Together, we’ll tackle the behind-the-scenes work so you can focus on what matters most—creating memorable moments for your guests. My goal is to help you run the kind of operation where your guests leave excited to come back again and again.